Instructional Design Principals for Business English Language Teaching at Tertiary Level

Abstract

In the world of business, trade and commerce today, English is widely
used as a major medium of communication in both large corporate
entities and small business concerns. Thus having an excellent
proficiency in English language has become a vital issue in achieving
success in this arena. As a matter of fact, efficiency in English
language skills (listening, speaking, reading and writing) is an asset for
business correspondence. A poor presentation can destroy the prospect
of a quality product or a selling technique or even a marketing policy.
It is evident that the students of this area are highly motivated by
business related study. “Business English” can bridge the both
domains of English and Business. “Business English” which is an issue
of English for Specific Purposes (ESP), has a very thoughtful and
research-oriented arrangement of language teaching on the basis of
needs analysis, formulation of goals and objectives, specific syllabus
design, appropriate material development, effective teaching as well as
accurate evaluation. ‘Advertisement is harmful’ is a stormy,
argumentative topic for debate in English class. Topics like Business
Ethics, mortgage loan, poverty alleviation, bidding, microcredit,
currency, tax, morality can be chosen for speaking and writing from
real life experience. Activities like role playing, making phone or
conference calls, doing presentations, taking part in meetings, writing
minutes, being involved in negotiations, writing emails and reports will
help learners achieving proficiency in English class. It helps in
processing and disseminating information quickly and accurately in
real life situation of professional life. The paper reflects how an
effective ESP course can be designed for a particular group of students
of Business Administration.

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