Abstract
In the world of business, trade and commerce today, English is widely used as a major medium of communication in both large corporate entities and small business concerns. Thus having an excellent proficiency in English language has become a vital issue in achieving success in this arena. As a matter of fact, efficiency in English language skills (listening, speaking, reading and writing) is an asset for business correspondence. A poor presentation can destroy the prospect of a quality product or a selling technique or even a marketing policy. It is evident that the students of this area are highly motivated by business related study. “Business English” can bridge the both domains of English and Business. “Business English” which is an issue of English for Specific Purposes (ESP), has a very thoughtful and research-oriented arrangement of language teaching on the basis of needs analysis, formulation of goals and objectives, specific syllabus design, appropriate material development, effective teaching as well as accurate evaluation. ‘Advertisement is harmful’ is a stormy, argumentative topic for debate in English class. Topics like Business Ethics, mortgage loan, poverty alleviation, bidding, microcredit, currency, tax, morality can be chosen for speaking and writing from real life experience. Activities like role playing, making phone or conference calls, doing presentations, taking part in meetings, writing minutes, being involved in negotiations, writing emails and reports will help learners achieving proficiency in English class. It helps in processing and disseminating information quickly and accurately in real life situation of professional life. The paper reflects how an effective ESP course can be designed for a particular group of students of Business Administration.
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