The Understanding of Small Firm Performance and the Influence of Entrepreneurial Marketing on SMEs in Malaysia

Abstract

The performance of small firms are often related with the entrepreneurship efforts, which is measuring the effectiveness and effieciency the previous decision. The definition varies depending on the entrepreneur itself. Thus, the objective of this study is to understand the impact of entrepreneurial marketing as the new alternative strategy on business success among SMEs in Klang Valley, Malaysia. In this study, we interviewed five SME owners in Malaysia and found that their definition of sucess is based on a new and more dynamic marketing practice. Besides that, the new marketing method have been identified as an influencial factor in achieving better performance in small firm. As a conclusion, it shows that the usage of entrepreneurial marketing methods influence the SME owners’ ultimate aim. Therefore, the element of entrepreneurial marketing is important and should be given an emphasis in SME development program.  For the future research, the study on the practice of entrepreneurial marketing to achieve better firm performance is recomended in order to ensure that it is parallel with the daily operational activities of the firm.

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